Today you will learn how to grow your business with Instagram marketing by following 8 simple tips.
Instagram marketing is a great strategy with great potential to drive more attention to your business.
Instagram is included in the 5 most popular social media networks worldwide.
Instagram gained more than a billion active users in a short time because users love to watch visual content.
The key to the success of your business with Instagram marketing is gaining more social media platforms, more engaging audiences than others , and building online communities to gain a potential customer base.
For small businesses , engaging with your customers and target audiences is essential to build brand awareness.
Build your brand in a unique way as competition on Instagram is increasing day by day. marketing strategy and stand out from the crowd.
Engagement on Instagram is the main reason your business grows more than your followers.
8 Ways to build Instagram Marketing
1- Create a Business Profile with a Glamorous Biography
Instagram is a large space where business people can interact with multiple features.
To make it accessible, you must have an account as a business account.
When you log in with your email address or mobile number, it switches to a regular account like the user.
Convert from settings option to a business profile to enjoy all the features of Instagram.
It automatically links to your company's business profile on Facebook.
With the analytics tool on Instagram, you can find out the metrics of where your audience engages with your post and find out the CTA (clickthrough rate) of your CTA button.
Once you've turned your profile into a business, focus on creating a catchy bio to grab the attention of many visitors.
All users on Instagram will visit the profile before following any person.
In other words, Instagram offers you the advantage of writing 150 characters in your bio.
Provide users with a brief description of your business and engaging content using creatives .
Also, provide contact information such as mailing address, mobile phone number and your business location so your audience can easily follow you.
Adding a link like the CTA option you want your audience to click on is also viable.
Last but not least, your profile picture and username.
It should be unique and identifiable, which should tell your brand's personality.
2 – Know Your Audience and Connect
First you need to know your target audience and then connect with them to create brand awareness.
Instagram offers many options for getting to know your audience.
You can analyze your competitor's accounts and learn their following because your competitors' followers will also be interested in your business.
If you know your target audience, it will be easy to reach more audiences on Instagram .
Average viewer engagement on Instagram is growing 7% more than on Facebook.
If you want to increase your audience count, attract attention and build brand trust among your followers by connecting with followers through your interaction.
You must show your online presence by replying to all comments given to your post.
Responding to their comments will take your business to the top and increase your sales revenue quickly.
If you get more comments, simply hit the like button to make a positive impact on your business.
Also, collect positive feedback from your followers or customers and post them separately to increase engagement rate.
3 – Use Instagram Stories
You can send multiple images and videos for about 15 seconds in slideshow format.
Stories you post will appear at the top of your follower's homepage and will automatically disappear after 24 hours.
You may think that posts are not useful for growing your business because they are temporary.
But the truth is, your audience easily notices stories because they appear at the top.
People can easily be connected with you directly by seeing your engaging content in stories.
Instagram has additional features in stories like filters and stickers.
Some of the interesting stickers are listed below.
Question Sticker - Using this sticker allows you to ask your followers questions and easily get suggestions from them.
Quiz sticker – You can ask your audience multiple choice questions and find out the voting result that determines which option gets the most hits.
Location Tag - When you make tour of a place and then you post an image or video, you can tag the place directly and your audience will know about the places you have made tour.
Countdown sticker – If you are promoting a new product or an interesting feature related to your brand, use this sticker to set the time and date and create curiosity in your followers.
4 – Reveal Your Thoughts Through IGTV
Instagram has launched an IGTV feature to make long videos all about visual content and to reveal an extra special app.
IGTV allows you to shoot a maximum of 15 minutes of video and if you are a verified user, you can post for an hour.
Increase IGTV video views and gain more followers to increase your brand visibility with your unique content and creative skills .
There are many ways to increase engagement with your IGTV video creation.
You can clearly describe your business and show your product visually, so it is easy for your target audience to have detailed information about your product.
Because IGTV is about watching long videos, it's crucial to engage your audience without skipping the entire video.
For this, Instagram offers a 15-second preview option to the IGTV video that appears in your followers' Instagram feed.
Give a preview of your entire video that will give you a compelling brief and encourage your followers to watch the entire video.
You can also leave a short message with your questions on your video and let them comment by giving their opinions in the comments section.
5 – Posting Your Content Regularly
By viewing your feed, people will check your regularity on Instagram and notice how often you post your content on Instagram.
If your online presence is regular, it builds trust in your brand by new audiences.
Because you're a small business, building brand trust is crucial to growing your business the right way.
Posting your content once or twice on your page will be enough for your target audience to know about your business.
Also, the content should be unique and creative to convert visitors into followers or potential customers of your product.
Posting manually on Instagram is sometimes difficult if you're busy with another job.
To neglect this, Instagram introduced a scheduling option to publish your content without any delay.
Know your follower's online presence from the Instagram analytics tool and schedule your post at a specific time to gain more access to your content.
Usually the right time to post on Instagram is between 11-1 and 5-7 to get more engagement with your posts.
Schedule the most important posts on weekend days to reach your content in an engaging way to your audiences.
Publishing your content regularly will take your brand to the top.
6 – Combine With Influencers
The best way to strengthen your marketing strategy on Instagram is to partner with influencers related to your business.
They help you publish unique and creative content for your brand and increase your reach to wider audiences.
Since the influencer will already have a large number of followers, it will be easy for them to engage their audience with your brand.
There are three types of influencers on Instagram;
- macro-influencers
- Micro influencers
- Nano effectors
Since you are a small business, micro-influencers will be the best at gaining more engaging audiences on a small budget that is convenient for you to join them.
More than macro-influencers, micro-influencers will have credible audiences because of the way they interact with their followers.
Although micro-influencers have a smaller audience, they will have audiences who trust them.
Therefore, if they post content related to your brand, their target audience will definitely visit your profile to follow you.
If all your income is low, you can send your product to them for free to review and ask them to post a video of your product review.
7 – Contests and Giveaways
Usually, people show interest if any promotion, discount or contest takes place.
Instagram is also a place where you can engage your audience by running some contests and giving prizes.
This will help you attract a large number of followers to your account and easily increase brand awareness.
Use different and unique ideas to get your followers to join your contest.
You can run a selfie contest, hashtag contest, Instagram caption contest, or even quizzes to engage your followers and find new audiences for your brand.
You can also organize contests to allow your followers to tag their friends in the comments based on your contest content.
If all your posts are compelling, it becomes a great way to engage with your audience and friends as their friends also follow you.
Announce the winner at the end of your contest and post a separate post on your page, tag the winners in your news feed and Instagram stories.
Also, ask winners to share the post on their page so more people know about your brand.
Reward useful rewards or other attractive rewards that may be your brand's product to increase brand awareness.
8 – Use of Hashtags
Hashtag is the primary key to the success of your business to grow with more engagement.
It plays a vital role in increasing the visibility of your content to many new audiences.
Using hashtags in each of your content will increase your follower count beyond your goal.
Instagram allows you to use a maximum of 30 hashtags on each of your posts, but filling in more hashtags will not perform better, which can make people skip your post.
Therefore, hashtags with seven to ten hashtags are enough to get more engagement on your post.
The important thing to remember is that hashtags are relevant to your content and don't make frequently used hashtags over and over in your constant posts.
If you're having trouble getting the relevant hashtag, Instagram gives you a way to get it to the bottom of your feed.
Tap the search bar and type the keyword you want to search for hashtags.
Then you will have a list of hashtags showing the number of posts using the same hashtags.
Choose from the list, but choose hashtags with a minimum number of post usage so that your content can be easily seen by new viewers.
Also, use your brand's hashtag, the # symbol after your brand name in every post, to make it popular with new audiences and increase your brand awareness.
final thought
If you're a small business and don't include Instagram in your marketing plan, you're missing out on a big opportunity to grow your business.
There is enough information and training online for you to learn how to grow your business with Instagram.
Instagram is the perfect place to attract engaging audiences and potential customers to your brand.
Including the points above, there are tons of opportunities to grow your business among one billion active users and grow your brand to enormous heights.
