How to Write a Blog Post: A Step-by-Step Guide - PART-01
If you've ever read a blog post, you've been exposed to content created by a thought leader who is an expert in their field. If the blog post was well-written, you probably came away with useful information and a favorable opinion of the author or brand that created the content.
Anyone can engage with their audience through blogging and reap the numerous benefits that blogging brings, including organic traffic from search engines, promotional content for social media, and recognition from a previously untapped audience.
If you've heard of blogging but are unsure where to begin, the time for excuses is over. Not only will you be able to construct an SEO-friendly blog, but we'll also go over how to write and manage your company's blog.
Let's begin with a critical question. Blogging might mean different things based on your niche, so let's start here.
What exactly is a blog post?
A blog post is any article, news item, or piece of guidance that is published on a website's blog area. A blog post often covers a specific topic or inquiry, is instructional in nature, involves various media types such as photographs, videos, infographics, and interactive charts, and varies from 600 to 2,000+ words.
Blog articles enable you and your company to publish ideas, views, and tales about any topic on your website. They may assist you in increasing brand exposure, credibility, conversions, and revenue. Most importantly, they can assist you in increasing traffic to your website.
But, before you can start writing blog articles, you must first choose a topic for your blog, and because there are so many different types of blogs out there, you must first learn how to create one. Let's get started.
How to Begin a Blog
- Recognize your target audience.
- Examine your competitors.
- Choose the subjects you'll cover.
- Determine your distinct point of view.
- Give your blog a name.
- Create a domain for your blog.
- Select a CMS and create your blog.
- Customize the appearance of your blog.
- Write your first blog post.
1. Recognize your target audience.
Before you begin writing your blog article, make sure you understand your target audience.
For example, "What do they want to know?" What will they find appealing?
This is when the buyer persona creation process comes in handy. While brainstorming a blog post topic, consider what you know about your buyer profiles and their interests.
For example, if your readers are millennials trying to start a business, you probably don't need to give them advice on how to get started on social media—most of them already know that.
For example, you might wish to provide them with knowledge on how to modify their social media strategy (for example, from what may be a casual, personal approach to a more business-savvy, networking-focused approach). This type of modification is what allows you to publish material on themes that your audience truly wants and needs.
2. Research your competition.
What better way to get ideas than to look at your established competitors?
It's important to look at popular, well-reviewed blogs because their strategy and execution are what helped them gain credibility. The goal isn't to imitate these aspects, but to develop a better understanding of what readers look for in a quality blog.
There are several angles to consider while conducting a competitive analysis:
- Visuals: Examine the blog's branding, color scheme, and topic.
- Examine the tone and writing style of the competition to discover what readers like.
- Examine what topics your readers enjoy discussing.