Youtube is the most visited website after Google, which is used as a search engine today. Although many people perceive this site as a social media platform when it comes to YouTube in digital marketing studies, in fact, YouTube is a site that must be worked on for SEO. Being at the top of the platform, where billions of minutes of content are watched every month, and where the end user applies to make the purchase decision, provides high returns. For this reason, YouTube is not just a social media platform that needs to be present.
Fundamentals of YouTube SEO Projects
We will suggest different tactics to optimize Youtube SEO. However, as in all SEO projects, the priority should always be to know and implement the basic steps.
Keyword Research
For YouTube SEO studies, it is necessary to do keyword work. Because it is necessary to see this platform as a video search engine and to create content accordingly. In keyword research, your target audience, who watches the video content and what kind of searches these people make gain importance. In addition to the searches suggested by YouTube Suggest, it is possible to find the right keywords by examining the analysis provided by different SEO tools specifically for this platform.
Examining Your Search Ranking Closely
In SEO studies for websites, it is a common approach to examine the site ranking on the basis of keywords. You should use this approach for YouTube as well. To better optimize video content, you need to check rankings.
Be Consistent
It is possible to say that the competition in YouTube is quite aggressive. It is therefore important to proceed as consistently as possible. It's important to post content on the same days of the week and at the same time. Even just a few hours of delay can have negative consequences for you.
Quality Content
Video content production speed has reached incredible levels in recent years and there are many proven accounts in this field. In order to stand out among these accounts and be noticed, you should take care to produce quality content. Even though not everyone has great equipment, be sure to get the best with what you have. Light, angle and music are very decisive factors in terms of quality.
Content Length
Instagram is the right platform to post short videos. When we look at YouTube, the short content does not help you get very good results. The platform competes with television channels and demands long and high quality content in order to reach more users. If your content is under 5 minutes, your job will be a little difficult in YouTube SEO studies.
Playlists
Many channel owners do not use their playlists efficiently. In fact, these lists are of great importance in terms of SEO when used correctly. Take care to prepare playlists in line with the searches made by your target audience. It's always important to build a list based on customized subcategories, not general categories.
Today's Job Shouldn't Be Left for Tomorrow
Do not publish content for later editing. YouTube algorithms will never forgive you, and even if you edit your content, it won't get the effect you expect. Making all the optimizations and edits before a video goes live is the right choice for YouTube SEO work.
How to Optimize YouTube Videos for SEO
Now you know what you need to do basically for Youtube SEO projects. Now we will talk about what needs to be done to get the maximum benefit from the videos.
Video Title
You should choose a video title that is eye-catching and includes your keywords. The title is very important for ranking and should consist of at least 5 words.
Little picture
When your video is among the recommendations, the thumbnail along with the title is important for you to attract the attention of the users. That's why you should choose thumbnails that help people get an idea of the video and convince them to take the time. You can shoot the Thumbnail privately and this image does not have to be included in the video. However, be careful not to use a misleading photo. Avoid a logo that overwhelms the image, eye-catching colors, and thumbnails made entirely of text.
Explanation
Although many people think that a few sentences in the description of YouTube content will be enough, this is a big mistake. When you look at the successful channels, you can see that they make statements that give a lot of information. It is valuable to obtain detailed information about the video and to use directions about the content used in the video.
Subtitle
Subtitles are valuable in YouTube SEO work and are definitely taken into account by the algorithm. But instead of relying on the automatic captioning service the platform offers, you should do it yourself. Even if you use the automatic subtitle tool, be sure to make edits at the end.
Translation
Translation of subtitles is a feature offered by YouTube. This is a great way to ensure that the content is global and that people from different countries are watching your content. You can get translation support from the people who follow your channel or you can reach a wider audience by getting translation service according to the foreign language you want to address.
Labeling
One of the easiest optimizations you can make is tagging. Use tags to express the content of the video, including keywords. If you find it difficult to do this, you can be inspired by the labels of your competitors.
Call to Action
Known as call to action or call to action, this concept is always important. You need subscribers to get ahead on YouTube. Invite people to subscribe on your videos and use subscribe buttons.
We briefly talked about what needs to be done in YouTube SEO studies. The important thing here is to see that Youtube, which competes with the world's largest search engine Google, is not just a social media and video watching platform. What follows is all about planning and implementing the steps you can take with your seriousness.