Keyword research for SEO has a very valuable place at the core of the project. The main goal is to achieve high returns with keyword analysis and to reduce SEM (search engine marketing) costs. Basically, being visible on the search engine is important for business owners because it is an important key to making money directly or indirectly. Especially when it is thought that people's internet usage is increasing day by day, digital marketing is among the requirements of increasing the share in the market. A good SEO work can be done by analyzing the searches made by the target audience about the service or product and producing content in accordance with the right keywords. Of course, there are many factors that affect success in SEO work, and keywords are one of these factors. They just have a slightly more critical and important value. In our previous articles, we talked about the steps of SEO work in different ways. In this article, how to do keyword research for SEO? We will basically answer the question.
1. Starting with Main Keywords
Finding the main keyword is often misunderstood. For someone selling sneakers, one might expect the main keyword to be “buy shoes”. Because the search volume is high enough to whet one's appetite. But the competition for this word is predictably high. Choosing a niche in keyword work is important. Niche words make it possible to reach people who need the unique aspects of businesses more quickly and organically.
We saw that the keyword “buy shoes” is high-volume, but we are also aware of the competition and want to sell sneakers. What needs to be done at this point is to dig a little deeper. It is important to find words that give more specific information, such as buy sneakers, buy men's sneakers, buy walking shoes, buy running shoes, and will not bring those looking for leather shoes to the site.
2. Ask a Question
When doing keyword research, it is absolutely necessary to ask the right questions to learn how users do searches. These questions will help in determining both keyword selection and content.
What words are people searching with?
What information do they want to learn?
Do they focus on the product, use, or services in the purchasing process?
Does a person who wants to buy sports shoes do it for his daily needs or does he do it with the awareness of doing sports?
Which cities have more sales?
How do searches change seasonally or periodically?
The questions exemplified above can be increased. These questions will also be effective in determining the SEO strategy. It will also guide you when doing keyword analysis. Let's look at one of the questions. How seasonal spacing changes. As winter ends and spring approaches, people focus on losing weight for the summer, which increases the interest in sports equipment. Isn't it really a good time to buy a new sneaker?
3. Long Tail Keywords – Long Tail Keywords
We have said that it is very important to focus on niche word groups in keyword analysis. Continuing with the example you gave, the word "buy shoes" is very attractive, but "buy sneakers" seems easier to target. But still, competition is an intense word. Popular keywords are not always the most searched words. Keywords with lower search volume are more searched overall. The overall search volume for these words, defined as Long Tail, is 70%. They would be a pretty good choice to invest and get a good boost.
4. Looking at Competitors
In keyword analysis, it is also necessary to consider the competition. Of course, the keywords that your competitors stand out are very important and attractive. However, you may also want to look at keywords they skip that can convert you. This allows you to rank more easily and get organic traffic faster. At the same time, it can be a good strategy to look at the words that the competitors skip at the beginning, to gain a dominance in that region and then enter the competition.
5. Periodic Keyword Changes
We talked about the necessity of asking questions about the target audience while doing keyword analysis. While doing this, it is necessary to periodically renew the keyword analyzes in order to differentiate the strategy. Since the motivation to buy sports shoes will increase due to different reasons before the schools open, in the spring months and during the holiday periods, you should do research to show you these reasons.
6. Looking at Regional Searches
In which region you have heavy sales, you may want to focus more on that region. Or you may be tempted to enter the market in a region where you are not very involved yet. At this point, it would be more accurate to do keyword analysis through regional searches. Depending on the climate differences, the needs and expectations may change in the search for sneakers. Waterproof sneakers may be popular in mountainous areas, while sweat-proof sneakers get more search volume in coastal areas. These differences are valuable for an SEO strategy and should be used.
How to do keyword research for SEO? It is possible to see many different methods and tools while searching for an answer to the question. A wide range of methods, right or wrong, are recommended, from search patterns suggested on Google to highly paid SEO tools. But keyword analysis isn't just about looking at search volumes. It is important for these researches to be able to understand or learn what the potential target audience thinks.