What is YouTube SEO? How is it done? Basic to Advance Guidlines of doing SEO for YouTube || Tech Encyclopedia

 What is YouTube SEO? How is it done?

With the consolidation of video content, Image SEO, Local SEO, Semantic SEO, the new trend of recent years has been YouTube SEO .

It is possible to achieve success on YouTube, which is defined as the second largest search engine in the world after Google, with a strategic plan, stable video content sharing and SEO . With conscious and qualified YouTube channel / video optimization studies, it is possible to increase the interaction and conversion rates by capturing a positive graphic in parameters such as the number of views, watch time, likes, comments and subscriptions, and thus, you can earn higher income. Some basic optimization techniques that can be applied to a video content will get your content more views and reach than other videos, not only in YouTube searches, but also in Google search and even other search engines like Bing.

Remember; Our age is the age of visualization of video content and data. On the other hand, Youtube is a search engine with its own algorithm and it has a unique dynamic rather than classical SEO or digital marketing techniques. In the near future, classical text content will be leaving its throne entirely to video content. But while you are publishing your videos, on the other hand, do not neglect to embed your video on your websites and add a complete transcript of the video without being lazy.

Video Optimization to Make an Impact

In today's internet usage, video content is an unrivaled tool to tell a story and reach the desired audience. Today, with a more useful and conscious use of the internet, video contents have also become more common and they can be accessed by anyone from almost anywhere in the world in seconds.

In order for your video content to be more successful than content that does not benefit from some basic video optimization techniques, and to reach the audience you want to convey your message more precisely and quickly, you will need to make use of some basic optimization techniques .

Basic YouTube Optimization (Youtube SEO)

The reason YouTube allows you to choose the best thumbnail for your video and add a new video to a playlist, other than having users manually search for a title, description, and tags associated with your content, is because it's easier for your viewers or audience to reach you. that it helps.

Using all relevant optimization techniques from the first loading of your video content will result in more views, engagements and conversions. In this sense, it would be appropriate to put forward the basic optimization practices that you should apply to your video content in items:

Video Title (Video Meta Title)

• When users want to reach your video content or you want to reach users, you need to focus on the keywords that are queried in this direction throughout your video content in order to match the searches made by the searchers.
• In this direction, apart from the fact that your title should be related to the content, your title may also need to contain the searched words in order to match.
• You can be flexible about using brand names in your titles, in other words, you can use brand names and special names in your titles, which are usually channel names anyway.
• In order to match users' searches, you will need to do keyword research in this direction.
• Although Youtube allows you to use 100 characters in your title, including spaces, titles can be shortened depending on where they are displayed. Therefore, you have the chance to use only 65-70 characters in your title, including spaces, and therefore you should try to convey what you want to say and your message in capital letters in a very attractive way.
• Title (Video Meta Title) is one of the first content optimization elements to appear when your video appears on a page, appears in a search or is shared on social media. Therefore, you should be very careful in this regard.

Video Descriptions (Video Meta Description)

Your description should include keywords such as your content title and should reflect the content in the video. Descriptions are also one of the first content optimization elements that users see when they search.
Remember that descriptions are an important part of your video content, not an advertisement or a promotion.
A quality description contains more details than a headline, but it shouldn't be too long.
Descriptions need to inform the user about the video and help convince users that the video is the content they are looking for.
The description should also include at least one link, which usually leads to the brand's website, perhaps to a page specific to the content in the video.

An ideal description section,

• A two-to-three sentence statement,
• At least one link plugin,
• Able to contain a total of 300 characters including spaces,is in the form.

Although YouTube allows up to 500 characters, you don't need to use all of them. It would be more accurate to write 350-400 characters instead of 500 characters with forced content. Our advice is always to use whatever the character or word limit allows.

Content Tags

• The use of tags is very valuable on YouTube and is very useful for matching search queries and categorizing content.
• Take care to use only relevant keywords and tags in your content. Avoid adding irrelevant tags in the hope of getting more views.

Thumbnail - Video Cover Image

• For this, you will need to choose an attractive picture, visual related to your video. In other words, to attract the attention of users, you will need to choose a photo or thumbnail image that can get more views with the potential to be clicked when a search is made.
• Never use images unrelated to the content in order to deceive users,
• The images you use must be original, there must be absolutely no copyright infringement.

Playlist

You can add your content to relevant playlists in order to get more views, so you can categorize your videos so that users can view other content, and you take a solid step towards user experience (UX) by making the data understandable.

Translations

• YouTube offers its creators the option to translate videos into other languages.
• This is a very useful element when publishing global content aimed at an international audience or for a specific multilingual demographic target.

Tongue

If you are uploading a video in a language, for example English, and most or all of your videos are in English, you must select that language from the original language drop-down menu.

In addition, the "Default for new downloads" option must be checked so that future downloads will automatically be listed in that language, for example English .

Advanced Settings

YouTube's advanced settings tab offers various optimization options for your content. You can apply those that are relevant to your content. Here you can find which advanced settings you need to change and improve for your video, and proceed by applying them.

Comments

• While there is an option to disable all comments on the video, the fact that the comment element and interaction on a video will significantly increase the number of views of your video.
• Comments are one of the most important elements YouTube uses to determine the relevance, quality, and positioning of content.
• So make sure your content allows comments.

Distribution Rights

Allowing your video to be embed increases the rate that users share and embed based on their experience. Anyone can add your content to a website, including a news station or blogger.

Publishing your video on subscriber homepages and informing subscribers is one of the applications that helps find and watch the video.

Age Limitations

• Age restrictions should not be added to your videos unless there is explicit content.
• The definition of explicit content may differ from person to person, according to YouTube, "violence, disturbing imagery, nudity, obscene content, and depiction of dangerous or illegal activities" may fall under age restrictions.
• When age restriction is enabled, YouTube considers all viewers to be over 18 years old.

Category

There are 15 different categories to choose from, which helps YouTube recommend a video based on content criteria and the behavior of other users.

Most of the videos need to be categorized, exactly matching the relevant categories. However, if a video cannot be easily classified for some reason, it is recommended to use the default "Entertainment" tag.

Video Language

As mentioned above, this feature helps the right content find the right users. If your video is in English, make sure to select that language before.

Community Contributions

It is not appropriate to allow users and viewers to contribute headlines, descriptions, and captions, such as translations, unless there is a special occasion, such as being part of an advertising campaign.

Video Statistics

While it has no real impact on the overall viewability of the video, video statistics are enabled on the watch page when viewers click the graphic icon below the video. This can be on or off, but is usually enabled.

Other Additional Optimizations That All Videos Should Have

In addition to the optimization techniques above, some other basic optimizations also help make your videos more viewable and generally help your content perform better.

Contents Having Call To Action ( CTA ) Messages

Although your content is good, some of its effects and interactions with users may end in a certain period of time. You should not allow such a situation to happen, and you should clearly direct viewers to further steps they can follow.

In this context,

• To learn more about the video,
• Keep them on your website and learn more about the brand and more about what it has to offer,
• To potentially generate a referral visitor from YouTube,

You will need to redirect users.

YouTube annotations are the best tool to use for calls to action (CTA).

Distribute Your Content

Content should be shared across all social channels, relevant communities and forums to grow reach.

Successful Content and Indicators on YouTub

Statistics of featured content in YouTube search;Watch time: How long a viewer watches the video
Keywords: Shows relevance to search queries
Subscribers: A channel with hundreds of thousands of subscribers will outperform a channel with 15 subscribers. This indicates that it has authority on a certain subject and can be trusted by users.
Engagement: Likes, dislikes, and comments are important factors in how YouTube, Google, and other search engines determine that a video is of more viewable and more discoverable value to users.
Video length : Contents should not be too long on YouTube. Users must be interested in the content and get the value they expect from it.

A Best Optimized Youtube Video;

• Relevant to the user and/or their search query, to match,
• Include relevant keywords,
• Being able to engage users so that they can watch most of them,
• Contain a clear call to action (Call to Action) message,
• For more information and content, it must contain at least one link that leads to the relevant pages.

These optimizations are easy, understandable, and helpful to create quality video content to post that makes all the difference.