What is Digital Marketing? What are Digital Marketing Strategies? || Tech Encyclopedia

What is Digital Marketing? What are Digital Marketing Strategies?

When it comes to marketing, your customers determine what you should do, not you. Of course, if you listen to them... You should turn your marketing strategy in the direction of your potential customers. In today's world, it can be challenging at times to decide which side to look for when it comes to marketing.E-commerceIf you are dealing with “e” solutions, you need to produce “e” solutions and the “e” solution in marketing is digital marketing. So, what is digital marketing?

What is Digital Marketing?

Digital marketing is a term that covers product and service promotions in digital environments and is too broad to be explained with a short introduction. With the power of the internet and the revolution of mobile, the change in the understanding of commerce and marketing has given birth to digital marketing. Among digital marketing channelsinternet, search engine, social media, mobile app and much morehas. Briefly; Evaluating every area that can be accessed with an internet connection for advertising and sales strategies is digital marketing itself. According to many authorities, the birth of digital marketing dates back to 1971, when the first e-mail was sent. After all, any area where two people or institutions can communicate is suitable for marketing. The term “digital marketing” first appeared in 1990, while the first clickable banner ad was published in 1994. And so the foundations of digital marketing were laid. It doesn't mean you're too late for decades. You can make a difference with the digital marketing strategies you will apply today.

What Does Digital Marketing Do? What is the Importance?

Of course, it is important to know what digital marketing is. But the most important thing for e-commerce entrepreneurs is to know what works. Digital marketing is a set of strategies that work to reach more potential customers, a more accurate audience, faster and more effectively. In digital marketing, advertising performances can be measured with net values, directly addressed to a specific audience, and mutual communication with potential customers can be established.

According to TUIK researches

The fact that the rate of internet usage of individuals between the ages of 16 and 74 reaches 79% in 2020, and the possibility of accessing the internet from home to 90.7% can give very clear ideas about what digital marketing can do. Looking at statistics is always in the logic of digital marketing. So much so that the best trick of digital marketing is that the result is measurable. Seeing that the rate of internet access with mobile broadband connection has reached 86.9% is another numerical data that increases the importance of digital marketing.

What is the Difference Between Digital Marketing and Traditional Marketing?

Marketing methods have no limits. Even you can create a strategy that has not been used before. But in the end, each strategy is different from the other. Therefore, their effects and returns are likely to be different. That's why we come across a new marketing method every day. In fact, the vast majority of these new strategies are derivatives of existing digital marketing techniques. This situation divides marketing techniques into two main groups as traditional and digital. So, what are the differences between these terms?

• Cost

The main tools of traditional marketing are television and newspaper. It is a well-known fact that print media and professional commercials require a large budget. In digital, you do not need to pay for most of the marketing processes, and you do not need a large budget for the payments you will make. For example, you only pay for advertising on social media. Instead of a large team of actors, screenwriters, directors, and copywriters, there is only one person: Influencer.

• Time and Continuity

Advertisements that you will make with traditional marketing methods are shown to the consumer in certain time periods and your potential customers may not see your ads during those time periods. Since it is difficult to ensure continuity, the increase in brand awareness is also slow. This is not the case in digital. With digital marketing, your ads are on the air 24/7. An ad that will go viral can quickly increase brand awareness.

• Communication and Interaction

You cannot measure the reaction of your potential customers with traditional marketing that allows one-way advertising. Because in this method, you do not know how the customer reacts when they see or hear the advertisement. There are communication options such as commenting and messaging, especially in the social media arm of digital marketing. Those who see the ads can express their opinions and quickly resolve their question marks and turn into real customers.

• Performance Analysis

It is an important advantage that digital ads are measurable. While the number of views and clicks of digital advertisements cannot be clearly known, even how many traditional advertisements are viewed. In addition, if there is a product sale, you can even measure how many people click on the ad and buy that product.

• Audience Reach

You need the luck factor more in traditional marketing. Because sometimes those who see your ads may not be your potential customers. In digital marketing, you have the opportunity to set who will show your ads. Thus, you can directly reach people who are interested in your products and services. This list can be extended and new differences may emerge as the list is extended. The free world of digital marketing opens a new door every day, which means that one door in traditional marketing is closing. Therefore, as innovative digital marketing examples multiply, a new item may be added to this list even tomorrow.

What are the Digital Marketing Types?

There are different alternatives for almost everything on the internet. After all, isn't that what makes digital attractive? No borders, no patterns. Grab one end and pull in the direction you want. Take advantage of digital marketing by adapting it to your own e-commerce strategies. Do not forget to take a look at digital marketing types to ensure maximum benefit.

Search Engine Optimization (SEO)

SEO, the term that has not fallen from the TrendTopic list of recent years, is one of the methods that forms the basis of digital marketing. It is a method that makes the e-commerce site comply with the search engine rules and ensures that the results are at the top of the relevant searches. It is more organic work than advertising. It is the whole of the works ranging from the infrastructure of the e-commerce site to the written content.

Content Marketing

Content marketing is a strategy that builds trust rather than financial income. Although it is based on the idea of ​​​​sales, it is possible to carry out actions that increase the brand value such as attracting the attention of the target audience, gaining their trust, providing training and information, with content marketing. Content marketing, which plays an important role in keeping existing customers as customers, has the power to convert potential customers into new customers when managed consistently.

Email Marketing

Among the digital marketing types, one of the most important methods that can reach specific target audiences directly is e-mail marketing.It is the realization of actions that have commercial interests, such as product and service promotion, offer, giving information, celebration, via e-mail. The conversion rate is quite high, as it is communicated directly to existing or potential customers.

Social Media Marketing

Social media marketing is the process of promoting products and services on social networks. It is often preferred because it allows to reach large masses with a low budget. It provides maximum efficiency as specific advertisements can be created with the marketing tools offered by social networks. While it is possible to adjust details such as interest, age, gender, region, feedback from potential customers as comments and messages can also be received.

Affiliate Marketing - Affiliate Affiliate

In the type of affiliate marketing, which we can define as advertising or sales made by the user, there are two parties that make a profit. The sales partner takes on different roles and enables the product or service to be sold through the marketing or proposition method. While the manufacturer earns from the product, the affiliate earns a commission. Influencer marketing and viral marketing methods can also be included in the affiliate marketing group.

Influencer Marketing

In traditional marketing ads, celebrities followed by potential customers take part, while in digital marketing ads, celebrities of the digital world. It is the practice of influencer marketing that people with a wide range of influence, called social media phenomena, promote, market or recommend a product.

Remarketing

Remarketing is very important for e-commerce sites. Remarketing with a simple definition; It is the publication of an advertisement of a visited site on another site that is visited later. In this way, users who leave the e-commerce sites without shopping can be ensured to return and shop.

SEM (Search Engine Marketing)

Search engine marketing is a method by which search engines advertise on results pages. Top rankings that can be reached through organic means with SEO can be reached faster and more effectively with SEM, but SEM is paid. So its success depends on the budget. It is also important for e-commerce sites. Because the potential of the first e-commerce site to sell products and services increases.

Display Advertising (Display Advertising)

Ads are the basic building blocks of marketing, and display ads are the basic building blocks of digital marketing. The product or service that is the subject of the advertisement can be displayed clearly and clearly with display advertisements. This enables the user to reach sufficient information with a single advertisement and turn to the advertising company. Display ads can be used on various websites, video content channels, e-mails and social media. You can run your display ads through Google Ads' display network (GDN).

Viral Marketing

Which Features of IdeaSoft Can You Benefit From In Your Digital Marketing Works?Although it is a method applied in traditional marketing, it has become more effective in digital. In this method, which we can also call "hidden marketing", advertisements are not made by the manufacturer or the seller. As in the influencer and affiliate methods, efforts are made to increase the awareness of the product by a user. This method is also often used in blogs and emails.As IdeaSoft, we produce ideal and useful solutions for our users in e-commerce and digital marketing processes.
AutoPilot Smart Advertising AutomationYou can have many advantages that will enable you to reach your current and potential customers.In your digital marketing works, we have developed as IdeaSoft.
Combination ModuleYou can benefit from our smart advertising automation. Thanks to this product, your need for advertising agencies and technical information is minimized, and your dynamic search results and shopping ads start to be published on Google Ads with a single click. Using AutoPilot is the simplest way to expand your customer portfolio and achieve high sales figures. With OtoPilot, account setup, product transfer, optimization and reporting processes will not tire you, and you will save both time and cost in the digital marketing process. Here are a few of our services that you can benefit from in your digital marketing efforts and move your e-commerce site to higher standards:

• Subscription Module
• Promotional Order Scenarios
• Search Engine Optimization (SEO)
• Social Media Marketing
• Facebook Virtual Store
• Bulk E-Mail and SMS Sending
• Basket and Order Reminder
• Google Dynamic Remarketing

Combination Module

The Combine module is one of the most effective digital marketing tools. Thanks to this module, you can package products that you can sell together, offer more advantageous offers to your customers and increase your sales.

Subscription Module

With the subscription module, you can offer your customers various advantages and thus enable them to shop regularly. During a specified subscription period, you can make special discounts for subscribers and achieve order continuity.

Promotional Order Scenarios

Thanks to more than 40 scenarios in the IdeaSoft e-commerce infrastructure, you can organize promotions such as "buy 2 pay 1", "buy 3 get 1 free" for your customers. You can organize product, category and brand-based promotions or create a campaign based on the cart amount.

Search Engine Optimization (SEO)

Our infrastructure has been prepared in such a way as to ensure that your products rank higher in search engines. Many technical SEO settings are made automatically as soon as you open your e-commerce site. All you have to do is enter your site content and optimize for the words you want.

Social Media Marketing

An e-commerce site integrated with social media accounts can enable your customers to do digital marketing for you. Your customers can share the products they like or buy on their social media accounts with practical buttons.

Facebook Virtual Store

With this feature we offer as IdeaSoft, you can display the products on your e-commerce site on your Facebook page, under a tab called "Store". Thus, you can increase your sales by making it easier for your customers who follow your Facebook page to shop.

Bulk E-Mail and SMS Sending

You can inform your customers about your campaigns by sending mass e-mails and SMS through your admin panel. Moreover, you can create remarkable mail designs with the template creator tool.

Basket and Order Reminder

With this module, you can persuade your indecisive customers to shop. You can send a reminder e-mail about the basket and the products in it to your customers who leave your site without adding products to their cart and shopping.

Google Dynamic Remarketing

With the "remarketing" feature in the IdeaSoft infrastructure, you can use remarketing ads more actively and effectively. You can remind your current or potential customers of your e-commerce site by showing your ads on other sites they browse.