Facebook Ads Mastery || Targetting Audience for Facebook Ads

Facebook ad; It is an advertising type that can be used to increase brand awareness, ensure customer loyalty, increase website traffic and generate potential customers for the business. Facebook ads , which are a widely used and efficient digital marketing method, provide you with important returns if the right targeting is done.

Our Facebook advertising services:

STRATEGY CREATION

Setting campaign goals
Audience review
Reviewing competitor ads
Determination of ad types
Determining the campaign budget

CAMPAIGN PREPARATION

Establishing key audiences
Creating lookalike audiences
Creating custom ad audiences for Facebook
Setting up and controlling social media pixels
Installing and checking the product flow file
Identifying ad groups

ADVERTISING

Preparation of advertisement texts
Preparation of advertisement images
Preparation of call to action texts
Creation of A/B test versions
Advertising broadcast

ADVERTISING MANAGEMENT

Performance tracking
CPC, CTR analysis
Advertising evaluation
Review of A/B tests

If you have chosen the social media platform with the most audience for your digital marketing promotions, you need to know all the details about the Facebook ad. In this article, we will give you the answer to the question of how to target a Facebook ad. Moreover; ' How to determine the target audience for Facebook ad? ' and ' What are the targeting options for Facebook ads? We will share with you the answers to many questions that you must know the answers to as an advertiser, such as '.

To increase the sales you make through your e-commerce site ; First of all, you should drive more traffic to your site and ensure that the people who visit your site are the right people to complete the sale or show genuine interest in your product. The easiest way to increase traffic and sales accordingly; advertising on platforms where your target audience is dense, the most difficult part is targeting correctlyis to do. In order to be able to target correctly; It is not enough to know your potential or existing customer profile well. You should also know how to reach customers who are interested in your products and services. Knowing the targeting settings on the platform you will be promoting will help you in this regard, solve your problem and ensure that you get the most out of your promotions while reducing your advertising budget.

How to Choose the Right Audience?

In order to determine the right target audience, you must first clearly know what you are aiming for with your Facebook ad. Do you want to reach your customers who bought from you 1 year ago but have not visited your site for a long time? Or do you want to cross-sell now to offer a complementary product opportunity to customers who purchased a product of yours in the last month? Maybe your purpose is; is to include a high-volume audience, which you have never heard of before and which you can reach with Facebook advertising, among your potential customers.

Purposes; Although it may differ according to the businesses or the current period, Facebook ads offer options suitable for all of these purposes. At the end of your presentation, you just set the goal you want to reach, your purpose.

After the purpose of the advertisement is determined, the first thing to do is targeting. Although some advertisers see the priority as preparing the advertisement text, we, as Poligon Interactive, know from our experience that after the target audience is determined, producing a content that will appeal to that audience increases the advertising efficiency.

So let's see how and according to what we will do the targeting...

Easily Reach The Audience You Care About With Facebook Advertising

Facebook's ad targeting options allow you to build audiences of people who are most likely to be interested in what you want to promote (your business, any of your products, or your discount deals). It doesn't matter if your business is a large or small business, it is possible to promote with ad types and targeting options suitable for every purpose.

Before you can decide which of Facebook's ad targeting options to use, having a purpose for how many people you want to reach and what you want to achieve through your ads is the most important thing to decide and define before you start building your audience.

Creating a Narrow Audience

You may want to advertise for a special and limited edition product. By targeting a small and specific group of people, you can edit the ad text and images to appeal to that target audience.

Building a Broad Audience

Your ad may be about a product that you want to sell in a short time or for brand awareness purposes in general. Your product; If it is a product that can be used by everyone and offered for sale at a price that can be easily purchased by everyone, you can target a wider group of people.

Does Target Audience Size Matter?

If your target audience is too few, your ad may not perform as well as expected. Not all of the people who see the advertisement will act in accordance with your purpose at the same time, that is, everyone who is shown the advertisement; Set your target audience as at least a few thousand people, considering that they will not buy the product, click on the link you want, read the article you want to read, or fill out the form you want to fill out.

If your target audience consists of too many people, this time you may not get as much efficiency as you want. Even if the people in your target audience are eligible to see your ad, only your budget determines how many people you will reach. Your budget may be low compared to your target audience. Your ads with very large audiences may outperform a competing advertiser targeting a similar audience with a higher budget.

While creating your ads, you can see the estimated number of people matching your targeting from the ad panel and make adjustments easily.

Targeting Basics

Among the choices you can apply for the most basic targeting for Facebook advertising; location, age, and gender. Basic targeting is the first details that advertisers need to think about and determine about their target audience.

Location Targeting

You can target people based on their current location or the regions they live in. In your ads, you can also select people who are within a certain distance of your business as a target audience.

For local businesses, location targeting can be a good option if the most important customers to reach are in areas close to the business.
For non-local businesses that operate only on the Internet; this targeting can help select multiple locations, reach and engage customers wherever they are.

Age Targeting

The minimum targeted age for Facebook advertising is 13. There is no maximum age limit for the target audience you can specify. It is possible to reach even the oldest person using Facebook by choosing 65+. Choosing a general selection of 13 – 65+ for a Facebook ad actually means no age targeting.

Gender Targeting

You may want to reach only men or only women with your ads. In these cases, using gender targeting will increase productivity. But don't forget that there are gender-neutral profiles on Facebook, and choose all genders for your targeting to include these people.

Creating Relevant Audiences

If the budget you set is low, you can reach a more relevant audience within this budget by adding interests, behaviors and demographic information options to your targeting in your Facebook ads.

Areas of interest

If you want to reach your audience based on what they're interested in, you can select one or more interests during targeting, or exclude people with interests you think are completely unrelated.

Demographic Information

Facebook users; You can target them according to criteria such as the schools they attend, their marital status, recent important developments (starting a new relationship, a new job or school, newly engaged, approaching birthday).

Behaviours

With Facebook ads, you can reach your users according to criteria such as shopping behavior and device usage. For example, you may want to select an audience that only shop on mobile devices. Moreover, it is possible to determine the brand of this device with this targeting.

Links

You can target people who have previously contacted you in some way, who have been connected to your Facebook page, app, or event. With this targeting, you can reach businesses that want to increase the number of page likes, especially people who have liked your broadcast, watched your video or contacted you via private message but do not follow your page. During this targeting, we recommend narrowing your audience by excluding people who have already liked your Facebook page.

Audience Options for Ads

Up to this part of our article, we have explained how to set a target audience for Facebook advertising, with its main headings. Now, let's take a closer look at the targeting that you can get the most out of your Facebook ad.

Target audience determination is done during the 'Ad Set' creation phase. When selecting a target audience for the ad set, you can either create a new audience or use an existing, tried audience.

Creating a New Audience

The new audience creation options offered in the "Target Audience" section when creating an ad set are as follows;

1. Custom Audiences

Custom Audiences are created with data you obtain during previous communications with your customers. This is the information you provide. When creating a Custom Audience, you can also choose information from Facebook products or audiences made up of people you already know. Your client files, Facebook pixels, those who use your Mobile app, and those who interact with your page on Facebook are the targeting you can use when creating your Custom Audiences.

How Can You Target With Your Customer Files?

A Custom Audience from the customer list is a type of custom audience you can create from your existing customers. You can prepare your customer file in the appropriate format and upload it to Facebook and use this targeting in your ads. Your customers' information is encrypted using the Hash method, uploaded to Facebook by copy-pasting or importing, and stored by Facebook. When you want to use this targeting in your ads, targeting is performed by matching with Facebook data in encrypted form.

What are Facebook Pixels?

Although it is a subject that is detailed enough to be an article on its own, we can say that the Facebook pixel is an analysis tool that helps you measure the effectiveness of your ads in the simplest way. You can use the Facebook pixel to understand the actions people take on your website and reach audiences that matter to you. The Facebook pixel is actually a piece of JavaScript code for your website, giving you information about the success of your ad campaigns or tips for making more effective ads. To run more effective Facebook ad campaigns, you need to track the actions people take on your website, and the Facebook pixel does this for you.

How to Apply Mobile Advertising IDs to Custom Audiences

mobile advertising IDs; are the methods used by mobile application developers to identify users of the mobile application in question.

There are three types of mobile advertiser IDs that Facebook supports with Custom Audiences.

Apple Advertising ID (IDFA) : An advertising ID provided by Apple within the framework of advertisements,
Android Advertising ID : An advertising ID provided by Google under Android,
Facebook App User IDs : IDs for people using the app that can be pulled through the Facebook SDK.

If you want to implement mobile advertising IDs with Custom Audiences and advertise, we recommend that you first make sure that your mobile application is up-to-date, running smoothly, and users' satisfaction.

When to use mobile IDs?

When you want to reach people using your application with Facebook ads on the site or mobile,
When you want to reach people who have taken a certain action in your application, such as purchasing, adding to cart, with a certain message,
If your app does not use Facebook Login and you want to reach people who have interacted with your app.

How to Create a Custom Audience from a Mobile Application User?

In order to start using a Custom Audience;

Make sure your app is downloaded and used by people.
Create events to reach your mobile app users.
Build your custom audience.
Launch mobile app-specific engagement ads.

How to Target People Engaging with Your Page on Facebook

An Engagement Custom Audience is a Custom Audience of people who engage with any of your content you post on Facebook. “Engagement” refers to actions such as making time for people to watch your videos, fill out your lead form, or open your Canvas type post.

Using Interaction Custom Audiences; means identifying and retargeting people who take these actions in your ads. In addition, by using the target audience you created from the people who do these actions as a similar target audience source, you can find new people who behave similarly to the behaviors of people interacting with your Facebook content, and you can increase brand awareness and page likes through this target audience.

In the advertisements given with the Interaction Custom Audience; You can view how much of the video you broadcast is watched, with % rates as a result of the advertisement. In potential customer advertisements, you can get information about how many people opened the form, how many people left without filling it, or how many people completed the process and filled out the form completely. In the light of this information, you can improve your form by making changes, if necessary, from the design of your form to its content. As a result of canvas ads, you know how many people open or click on the relevant link.

In order to avoid some confusion in targeting options , we would like to touch on the differences between Engagement Custom Audiences and Custom Audiences from Your Website . Actions are at the forefront in both of these targetings. However; 'Engagement Custom Audiences' uses actions taken from Facebook, and 'Custom Audiences from Your Website', as the name suggests, uses actions taken from your website. Facebook also does the job of taking and using actions from your website in advertisements, also through pixels.

'Website Custom Audience', a targeting option that matches your website visitors with people on Facebook using the Facebook pixel, is effective when you want to increase sales by highlighting a particular product. You can encourage people who have visited this product's page before, but have not made a purchase, by selecting them and preparing a special campaign for them. With this type of targeting, you are also likely to target anyone who has visited your site in the last 30 days.

For both audiences, it is possible to set a specific time for your interactions. You simply mark how many days you want to go back when advertising. These target audiences have a structure that is constantly renewed. For example; Let's say you're targeting people who have visited your site in the last 30 days. It is based on 30 days backwards from the day you advertised. And Facebook adds someone who visited your site 29 days ago to the target audience. However, if this person saw the ad but still did not visit your site, he will be removed from the target audience the next day because you have chosen a 30-day period. The fact that this type of renewal is made by Facebook is convenient unless you want to change the time zone or interaction type.

Creating a 'Like Audience' for Facebook Ad

A subgroup of Custom Audiences is 'Similar Audiences' and is created based on a certain 'source'. Among Facebook users, it finds other people most similar to the people in the source you specify, and ads are shown. It's another way to reach new people who are likely to be interested in your business, products and services because they are similar to people who are interested in your business.

When creating a Lookalike Audience, you are expected to choose a source target audience (such as your pixel data, mobile application data.) and Facebook identifies new target people with common characteristics that match the characteristics of these people, such as their demographics or interests. In the final stage, similar people in the country or region you selected are detected and the ad is only shown to those people.

You must correctly determine and select the size of the Lookalike Audience during the ad creation process. Small audiences help you get a closer match with your source audience. However, while creating a very large audience increases your potential reach, it reduces the level of similarity between the Lookalike Audience and the source audience. Typically, a source audience of 1,000 to 50,000 people is suitable for the expected yield from advertising. The quality of the source you specify during this targeting is also important. Identifying a source audience of your best customers, rather than targeting all of your customers, will result in better advertising efficiency.

Things to Know About Lookalike Audiences

Your Lookalike Audience can only contain people from the country or countries you choose.
Your source audience must contain at least 100 people from a single country for Facebook to apply the Lookalike Audience you created to your ads.
Your source doesn't necessarily have people from the country or countries you want to target. For example, if you have a source audience of 20,000 people from Germany, you can use this to create a Lookalike Audience from similar people in France, and create a new market in France for your business.
Facebook allows creating up to 500 Lookalike Audiences from a single source audience.
Facebook allows the simultaneous use of multiple Lookalike Audiences in a single ad set and does not target people in any of the selected Lookalike Audiences while the ad set is running.
Unless you're using a Facebook pixel as your source audience, people in your source audience are excluded from your Lookalike Audience.

2. Location Targeting

You may want to target people in specific locations for your Facebook ad for any purpose. For example; You can own a chain of patisseries located in Istanbul. If you own a business like this that can only serve within the city limits of Istanbul, location targeting for your ads is the first requirement. In location targeting , you can reach the people you target by using options such as country, state, province, city, constituency, zip code. You can also target worldwide for most of your advertising objectives, based on a specific region, specifically free trade zones you specify, or mobile app store availability.

For many Facebook ad types, such as store visits or product catalog sales, using Location targeting will also allow you to reach your existing or potential customers.

The Relationship Between People and Their Positions

The first choice you need to make with location targeting options is to determine in advance what kind of relationship you want to have between your target location and people.

There are 4 options to reach people in the location you specify.

Everyone at this location : People who have stated that they live in the region you have chosen in their Facebook profile, and people who are determined to be in this location by Facebook according to their device and connection information. If no details are selected during targeting, Facebook implements this option 'by default'.
People living in this location: People who have specified this location in the "city of residence" section of their Facebook profile or who are understood to live in this location based on the continuity determined in device and connection information.
People who have been at this location recently: People who can be reached if the location their device and connection information defines as the final location is the location chosen by the advertiser. This includes people who live in or have traveled to that location.
Travelers in this location: People traveling in the selected location who are at least 200 km from their home, as determined by device and connection information.

Selecting Locations

When targeting location, you may want to add more and more detailed locations. Facebook allows advertisers with this type of request to add location details they specify in the type field .

In the Type field, you can type locations such as:

Countries (up to 25)
states
Provinces
Cities (up to 250)
constituencies
Postal codes (up to 2,500)

When you're targeting location, you don't even need to know the names of the cities you're targeting. By adding a pin on the map, you can target people within a certain distance of the pin with the radius selection you specify.

What is Radius Targeting?

While targeting location for Facebook ad, you can mark an address, a city or a region you specify on the map with the help of an “inserted pin”, and you can use a targeting radius. The value of the radius determines the size of the selected area. It helps you determine how far the people you want to show your ad will be to your business or the area you are targeting.

There are some points to consider when doing radius targeting.

The minimum and maximum radius you can set vary depending on the type of location you choose, such as a country, city or street.
For city targeting, if the city center is within the radius, the entire city is targeted, otherwise only the selected region is within the target area.
If you target your ads to a location in a border region of a country, your ads won't show in that country even though the radius expands to the other country. If you want to include the other country in the ad slot, you'll need to target it separately.
Radius targeting is not available for postal codes, states, certain regions, or countries. When you target specific country, state, region, or zip codes, you'll see a polygon shape around the region. When the entire city is selected, the entire city is targeted, even if the polygon shape is not displayed.

Business-Specific Location Targeting

If you want to target people near your business's physical location and run a Facebook ad for them, you can choose ads with business location targeting . This type of targeting can only be used for the store visits objective.

How to Target People in Cities

You may have physical stores only in cities, you may sell devices that require professional installation, your cargo network may be small enough to serve a certain region, or you may know that competition is high in cities and you want to sell your products at very affordable prices. For these and similar reasons, many businesses want to advertise by targeting people living in areas with high population density.

With its multi-city targeting feature for advertisers, Facebook allows you to target people living in cities both domestically and abroad.

It is possible to advertise by targeting people living in many countries and cities of these countries, but there are regions and countries that you cannot reach with your ads, although the number is small. Although Facebook is working very hard to raise service standards and provide global access, it is not possible to reach those countries with Facebook ads due to internet usage, political decisions and similar situations in some countries.

So what's the best way to target your ads across multiple countries or the world?

When you want to advertise with the aim of selling products abroad, you may have difficulty estimating the efficiency of your ads while purchasing ads. To reduce this hassle, Facebook recommends targeting your ad to more than one country. Having your ads running in countries with the best Pay-per-Action gives you useful statistical information about which ad will work where. With the Cost Per Action option, your ads will be shown to audiences in all regions in the locations you originally set. As a result of the ad performance tracked by Facebook, if your ads are found to perform better in certain regions, a large part of the budget you set for the ad will be spent on the ads you set for these locations.

We recommend that you use a single language for all your ads within a globally targeted ad set covering many countries . If you want to speak to each country in its own language, we recommend that you create multiple ad sets targeted to different country groups and use a different language for the ads in each.

If you're advertising on Facebook for a country you don't know very well, remember that your ads must comply with all applicable laws and regulations in the locations they're targeted at.

4 Tips for Successfully Using Lookalike Audiences for Multiple Countries

Have you started selling abroad?

With Facebook lookalike audiences, you can use a target audience you created for an ad campaign for more than one country.

You can use these 4 tips for success:

If you know which countries are in your source audience , the quality of your lookalike audience will be at the highest level since the countries you target are included in your core audience.

In other words, if you target a source target audience that you create from data from Germany, again for Germany, the similar target audience you will create will be high quality and successful. It is also possible to use a target audience targeted for Germany for another country. Although the efficiency of such ads decreases, if there are people with similar habits, beliefs and behaviors, Facebook will make the most ideal targeting possible for its advertisement.

If there is only one country in your source target audience , it is more important how many people you can reach in those countries than how many countries you have in your source. There may be only one country in your resource, but the people in the resource can be people with different characteristics and diversity. The greater the diversity, the easier it will be to build a high-quality lookalike audience.
If you do not know the countries in your source target audience , you can act with the logic that the more people the better, and expect the diversity we mentioned to bring you transformation. The goal of lead ads is to attract customers from a wide variety of locations. However, you need to make sure that this audience is large enough not to provide the variety you need, and you need to allocate large budgets for this ad.
Facebook always finds the best possible customers. Facebook's claim means that your ads will likely not be evenly distributed across the countries you target. You may be advertising for two different countries, but getting more attention in one than the other. In such cases, Facebook chooses to run ads in the country of interest and allocate a small portion of the budget to the other.

3. Age Targets

You can target people of a certain age range with your ads. During this targeting, you should review both your products and your customers once again. Differences in your products may also reflect on your customers who use the product. Users of one of your products may be between the ages of 18-25, while another product may be suitable for a wide age range such as 40-65 years old. For age-targeted ads, we recommend targeting based on product.

At the beginning of our article, we mentioned that Facebook age targets are minimum 13 and there is no maximum age limit for these targeting.

Facebook; It informs the advertisers who want to do age targeting that the age group generally selected for the given ads is 18-24 years old, but since it knows that there is a wide range of products that can be advertised, it offers the following options for age targeting.

13 – 17
18 – 24
25 – 34
34 – 44
45 -54
55 – 64
65+

4. Gender Targeting

You can target women, men, or both in your ads. In this targeting, the question that advertisers should ask themselves is not who is using the product, but who is buying it. To give an example; Do men only buy a product for men, or do their spouses also participate in this purchasing process?

5. Language Targeting

You can target people who speak certain languages in your ads. Businesses such as language courses in particular may want to promote Spanish courses by targeting English-speaking people living in Turkey. Or you may want to promote and sell an Italian cookbook with Facebook ads, simply select the Italian language option in your ads.

6. Detailed Targeting

Detailed targeting is a targeting option in the "Audience" section of ad set creation that allows you to organize the groups of people where your ads are shown according to additional demographic information, interests and behaviors. You can include or exclude users from the target audience based on their demographics, interests, or behavior.

Detailed targeting parameters are determined by what people do on Facebook. Timeline posts, apps they use, ads they click on and are interested in, Facebook pages they like and Facebook activities that provide information about the types of devices they use on or off Facebook, their purchasing habits or purposes, the places they prefer in their travels and their travel frequency, and more. demographic information such as age, gender and location can also be added to the parameters.

Using deep targeting

Detailed Targeting when creating the ad set gives the advertiser 2 general options:

Include contacts
Exclude contacts

During detailed targeting, you can determine the people who will determine your target audience by adding more than one parameter. In this case, Facebook may show the ad to people who meet at least one (but not all) of these parameters, including or excluding them. You can also use the Narrow Audience option if you want to specify more than one parameter to include or exclude a person .

If the number of parameters that you think should be added to your Facebook ad is more than one, you can use the "Include/Exclude" > "Collapse Audience" > "Collapse More" options, you can add more than one parameter to each layer, but keep in mind that for the inclusion/exclusion selection. you can specify only one parameter in each layer. You can use this targeting for products that complement each other or for books published in series, and you can reach real people by adding targeting parameters at each layer.

When narrowing down your audience, you should be careful not to make it overly specific. Audiences that are too narrow hinder Facebook's mobility and make it harder for it to find the right people for you.

7. Link Targeting

The “Links” subsection of ad set creation allows you to target your ads to people who link to your page, app or event. A user “connecting” to one of these components can be considered to be the person interacting with you or a friend of that person. You can include or exclude these links for each ad set depending on what you're trying to achieve, or you can specify a set of parameters that a person must meet in order to be in your target audience through Advanced Combinations .

To use links targeting, you must be the administrator of the Facebook page, app, or event.

What are Conflicting Audiences?

For advertisers, overlapping of target audiences is not always desirable, and overlap in target audiences can lead to insufficient delivery of ad sets. This is because multiple ad sets from an advertiser enter the auction at the same time, the one with the best performance history in the auction will continue to run, while the other will be stopped. Overlapping audiences means your ads are competing with each other, which increases your advertising budget. The fact that the ads, both of which belong to you, compete with each other and increase the price will cause your budget to run out in a short time and not perform as expected. In such cases, Facebook automatically stops the underperforming ads with overlapping target audiences, allowing the advertiser to get high efficiency from their ads. However, the budget will continue to be spent until this suspension is performed. For businesses with small-budget ads, overlapping audiences can create serious nightmares.

If you're having trouble with audience overlap, either merge your overlapping ad sets or narrow your targeting. Since the target audiences are the same, combining ad sets will not be a problem. Narrowing or expanding the target audience is also a solution. Use age, gender and behavioral options for narrowing and differentiate your audiences. Merging and collapsing are opposite ways of solving the problem. While one enlarges the target audience, the other shrinks it. Which is the best choice for your ad differs in each situation.

Should the Audience Be Specific or Broad?

There are two different approaches to take when creating an audience: specific and broad. Which approach you choose depends entirely on your purpose and the resources at your disposal.

Specific Targeting

Specific targeting means an unchangeable set of parameters that you set so you can reach the best people to show your ad to. These parameters can be in the form of demographic targeting or Custom or Lookalike Audiences. It can provide an audience that is smaller, but more interested in what you're advertising, compared to a large, broad audience. Specific targeting is a form of pinpointing.

If we explain with an example; An example of specific targeting is that a store in Maltepe that sells only skirts targets only women living in Maltepe.

Broad Targeting

Broad targeting means leaving the targeting entirely up to Facebook to find the best people to show your ad to. Relying on Facebook data, this targeting can help you reach potential customers you might not otherwise know. Or in another case, it can be used when you are not sure who you want to target in your ads.

Broad targeting is also recommended for those who are new to advertising and don't know about Facebook targeting. After the ad period is over, you can also check the Audience Statistics or ad reports to learn about the people Facebook has found for your ad and their reactions to your ads.

Broad targeting is not a targeting option that we can recommend much, apart from a brand awareness campaign that is considered for the whole of Turkey.

Track Your Audience's Performance

It is important to read the results data correctly for all digital marketing options, regardless of the platform. Facebook ad relevance score helps you understand how your ads are performing with your target audience. You should check your ad periodically and know what relevance score it has after receiving a certain number of impressions.

The Facebook ad won't show the relevance score until the first 500 impressions. All ads are relevant on a value from 1-10 after 500 impressions. A high relevance score also indicates ad quality. A score of 10 means your ad is highly relevant to your target audience, while a score of 1 means your ad is not very relevant to your target audience. If you have a low relevance score, you should urgently need to update your audience or change the images and content you use in your ad to make your ad more interesting to your target audience.

In this article, we have discussed the most difficult issue for Facebook advertisers, 'Target Audience' options. We have shared with you in detail how important it is for advertising efficiency. As Poligon Interactive, which has an expert staff, we are ready to work with you if you know its importance and want to advertise on Facebook to promote your brand or products.

Facebook Ads Mastery || Targetting Audience for Facebook Ads || Tech Encyclopedia